Before this change, developers were only able to appeal guidelines whenever their app was disapproved for violating guidelines.
Going forward, however, they can now challenge the guideline itself.
Apple CEO Tim Cook stated this while delivering the keynote address during the 2020 Apple Worldwide Developers Conference (WWDC) at Steve Jobs Theater in Cupertino, California on Monday.
These changes come shortly after developers raised dust over approval policies and rules which were causing hiccups for them.
Apple had threatened to remove the email app Hey after they submitted a bug fix update, on the grounds that their app violated Apple’s rules.
The app, they said, offered a subscription through the maker’s website and not the App store, thus depriving Apple the 30% cut that should be due to them when subscriptions are done via the store.
The makers of the Hey App made a public complaint which spurred other developers to voice theirs as well.
Apple eventually approved the Hey’s bug fix update over the weekend, but without the in-app purchases.
Developers can also address fix bug updates in their next major submissions without delays.
Cook stated in his address that all of the changes will be implemented this summer, after holding additional sessions about the app review process at its developer conference, and surveying developers for feedback.
This quick response marks a point in favour of Apple Inc, after its competitors, iPhone maker alleged that the company wields too much control over its platform.